In the affiliate marketing business, getting your site’s visitors to pay attention to the content of your website is just half the battle. Getting them to click on the banner ads of your featured merchant is what often seals the deal for your commission. For newbies in the internet marketing business, this might seem like too much work, hence the appeal of AdSense.
AdSense features numerous ads from different merchants and does not require you to exert as much effort in developing the banner ads. The banner ads are automatically generated based on the type of activities featured on the website. The end goal for AdSense is to get the most number of clicks on the advertising materials featured on the website because this will be the basis for your commission. The challenge now for AdSense users is how to ensure that visitors to their websites click on the ads.
1. Select your ads carefully. AdSense features multiple ad sizes to choose from, but not all will be effective in enticing the visitor to click on the ad. The most productive ad types are 160x600 (Wide Skyscraper), 300x250 (Medium rectangle), and 336x280 (large rectangle).
2. In the same manner, ad placement is also vital for your campaign’s performance. Positioning them in the spaces where visitors are automatically bound to look increases the likelihood that they will click on the ad. For example, the human eye will always start reading from the left side so one of the recommended positions for the ad is at the top left of the page. The best possible placements are on the sidebar, just below the content above the comment box, at the top of the content below the title, and at the top left of the page.
3. Mix and match the ad types featured on your site. AdSense offers you the option of putting up text-based ads, display ads, or both, depending on your choice. What this does is it lets the text-based ads and the display ads alternate their appearance in the same ad position so you have a series of different ads that can be clicked by the user.
4. Monitor your statistics in Google Analytics to see which pages/topics are generating more clicks so you can determine what your site visitors are more interested in seeing on your website.
5. Less is more when it comes to banner ads despite the perception that they will increase the likelihood of visitor clicks. At most, ads should be limited to 2 to 3 because more than that can disrupt the attention of your visitors and even lead them not to come back to your site. Whether you choose to go thru the AdSense or affiliate marketing route, one thing’s for sure—the internet has made earning money a little bit more doable for people.
John Richards has many years of experience creating and developing books, eBooks, manuals, and videos on various subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service.
John's website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.